REPORT | JULY 2022
Financial Institutions and Customer Loyalty: The Value of Investing in Your Community Report
This report, a collaboration between Elan and PYMNTS.com, surveyed U.S. consumers to examine their support for charity, their patronage of local merchants, and their volunteer involvement in their communities. The report studied how these factors influence their decisions about where to do business, including the banks and other FIs at which they keep their accounts.